My Experience as a Marketing Director and Business Operations Analyst
As a seasoned Marketing / Social Media Director and strategist, I have a proven track record of significantly boosting companies' social media followings across various platforms. My expertise includes crafting engaging short-form videos and skillfully repurposing content for wider distribution. Additionally, I bring over a decade of professional photography experience to the table, ensuring that every post is visually appealing and aligned with brand aesthetics.
Through strong leadership, and managing a team of over 20 people, we successfully elevated the online presence of numerous companies. This experience has equipped me with the ability to coordinate and delegate tasks effectively, ensuring that the social media strategy is executed seamlessly.
Strategic Social Media Leadership: Created high-impact social media strategies, driving substantial follower growth and engagement across platforms.
Content Optimization: Mastered cross-platform content creation, maximizing brand consistency and appeal for diverse audiences.
Data-driven growth: Leveraged analytics for data-backed decisions, consistently improving performance metrics and ROI.
Photography Expertise: Utilized a decade of professional photography experience to enhance brand visuals and product presentation.
Community Building: Cultivated an engaged online community through interactive events and user-generated content, fostering brand loyalty.
In addition to team management, I have managed ad budgets of up to $30,000 monthly across multiple platforms. I am well-versed in optimizing ad campaigns, conducting A/B testing, and analyzing data to make informed decisions that maximize ROI.
My experience as a professional photographer further enhances my capabilities as a social media manager. I have a keen eye for creating visually striking and professional-grade posts, which significantly contribute to the overall quality and appeal of the content I curate. Whether it's capturing stunning product images or creating captivating lifestyle shots, my photography skills enable me to consistently deliver top-notch content that resonates with the target audience.
In summary, my extensive experience, team management skills, budget management expertise, and proficiency in professional photography make me a well-rounded Marketing / Social Media Director and strategist who can not only grow your online presence but also ensure that every piece of content represents your brand in the best possible light.
Posting Examples
Case Study: Geremia Pools
Their Goal - With a legacy dating back to 1922, Geremia, a distinguished Pool and Landscaping company, recently underwent a change in ownership. Prior to this transition, the company grappled with significant hurdles: a stark decline in sales and a reputation that didn't quite match its storied history of quality. Their goal was to regain the trust of their community and communicate that they were under new ownership. We had our work cut out for us.
Our Strategy - Identifying our initial focus area was crucial: Public Relations. Geremia had plummeted to a mere 2.9 stars on Google. My foremost goal became highlighting Geremia's new ownership and management to the public. Establishing a robust presence and voice for Geremia across social media became our mission. Our strategy revolved around crafting content that echoed quality and highlighted the change in ownership, aiming to rebuild trust within our community.
Their Results - Our PR campaign was a huge success. Not only were we able to bring their Google rating of 2.9 stars up to 3.9 (at the time of writing this) we were able to increase their Instagram audience by over a 1,000 local followers while simultaneously running a successful PPC campaign promoting new pools and remodels which was able to generate 100’s of thousands of dollars.
Summary: Geremia, a time-honored Pool and Landscaping company with roots tracing back to 1922, faced a challenging phase due to declining sales and a tarnished reputation that didn't align with its legacy of excellence.
Our strategic focus was clear: Public Relations. With Geremia's Google rating at a low 2.9 stars, our primary aim was to spotlight their new ownership and management, while carving out a robust social media presence. Crafting content centered on quality and highlighting this change became pivotal in regaining trust within our community.
The outcome speaks volumes. Our PR efforts turned the tide—Geremia now boasts a stellar 3.9-star Google rating (at the time of writing). Additionally, our engagement-driven social media strategy drew over 1,000 new local followers on Instagram. Alongside this triumph, our successful PPC campaign, spotlighting new pools and remodels, brought in hundreds of thousands of dollars in revenue, solidifying Geremia's renewed reputation.
Case Study: EVs Republic
Their Goal: EVs Republic, a unique 3rd party Tesla Service center, operates in a realm many aren't aware of. The innovative nature of their services places them ahead of their time, resulting in a lack of understanding among potential customers about what they offer. Recognizing this gap became pivotal in crafting my marketing approach for their business.
Our Strategy: When I heard EV’s story, I was blown away by the service they offered—a service the public truly needed. But as newcomers in the field, they faced a major challenge: not many knew about them or what they did.
To tackle this, I took the reins in our campaign by focusing on education. We made it our mission to introduce EVs Republic to everyone and make their services crystal clear. Our plan was simple yet effective: we answered the most common questions and kept everyone updated on the services and their benefits. Using daily stories, we interacted in real-time, addressing queries while cars were being serviced. Mixing in popular trends, we educated our audience, aiming to showcase our expertise and professionalism within the community.
The Results: The results were beyond impressive. In less than 60 days, we skyrocketed their Instagram following by over 2,000 followers and produced multiple viral pieces of content. One of these pieces amassed an astonishing 7 million views in under two weeks.
By harnessing data from our social media traffic, I crafted a targeted plan tailored to resonate with those most interested in our services. This approach led to the organic generation of tens of thousands of dollars in weekly leads through our social media channels.
Summary: At EVs Republic, we faced a clear challenge: an innovative service but a lack of customer awareness. Our winning strategy was straightforward—education and engagement. By actively addressing questions, providing updates, and staying in sync with trends, we introduced EVs Republic to the world.
In less than two months, our efforts catapulted their Instagram following by over 2,000 followers, and our content went viral, with one piece amassing a staggering 7 million views within 2 weeks after posting. But what truly set us apart was our data-driven approach. We harnessed insights from our social media traffic, enabling us to customize our outreach and organically generate tens of thousands of dollars in sales through our social media channels. Our campaign's triumph was a testament to the power of education and engaging in the world of EVs.
Case Study: Foxxss Auto
Their Goal: Foxxss Auto Spa had already established a strong customer base in the B2B arena, servicing prestigious companies like Granite, CHP, and even handling the Governor's detail. But, they were ready for a new challenge: breaking into the vibrant Sacramento car scene. Their goal? To captivate a younger demographic and become the top destination for car enthusiasts and clubs in Sacramento County.
Our Strategy -Foxxss recognized the power of word-of-mouth marketing and was eager to make waves in the buzzing Sacramento car scene. It was clear to me that they aimed to connect with a well-established community that might be unfamiliar with their brand and services.
Our strategy kicked off with a complete rebranding. Our talented team crafted a sleek, modern logo and launched targeted promotions tailored specifically to local car groups, which laid the foundation for a new chapter in Foxxss' journey. We joined and began to interact heavily with local FB car groups.
Our result - Our campaign struck gold, resonating remarkably well with our intended audience. Foxxss not only secured exclusive deals with local car clubs but also solidified its standing as a prominent and respected name in the tight-knit Sacramento car community.
Summary: Foxxss Auto Spa, already well-known in the business world, set out on an exciting mission to become a part of the thriving Sacramento car scene and appeal to a younger crowd. They decided to give their brand a fresh look and focused on targeting local car groups on Facebook, aiming to become a respected name within the local car community.
Our approach was simple but effective. We revamped their brand with a more modern image and started engaging with local car enthusiasts on Facebook. They actively participated in discussions, shared their expertise, and showcased their top-notch car services.
The results were impressive. Foxxss not only gained recognition in the Sacramento car community but also became a trusted choice for local car clubs. Their journey was a success story that showed the power of a strategic makeover and connecting with the local car scene. Foxxss Auto Spa didn't just join the car scene; they became an integral part of it.
Case Study: Jackson Casino
Their Goal: Jackson Rancheria had just completed extensive renovations in their hotel and a major revamp of their buffet and restaurant menu. With a slew of exciting changes on the horizon, they were eager to shine a spotlight on their fresh additions, both in terms of hotel amenities and delectable cuisine. Their objective extended beyond impressing their loyal clientele to also enticing a younger, vibrant demographic, highlighting their commitment to evolving with the times.
Our Strategy: Nestled in a picturesque location, Jackson Casino faced the challenge of being distant from its ideal demographic. Bridging this gap required not only connecting with their desired audience but also enticing them to make the journey. Our solution? A rewards campaign for VIPs, highlighting their top winners every week to showcase that Jackson was where winners thrived. We leveraged captivating content featuring the new dishes and hotel renovations, transforming it into an attention-grabbing mailer and billboard campaign. These eye-catching billboards adorned high-traffic areas where their target demographic congregated.
The Results: Our campaign was nothing short of triumphant, yielding a remarkable 15% surge in VIP membership enrollment compared to the previous quarter. Armed with a plethora of captivating pictures and videos that showcased the hotel's stunning renovations and tantalizing new dishes, we breathed new life into their social media platforms. The transformation was striking, as we completely revamped the look and feel to embrace a modern aesthetic crafted specifically to resonate with their desired demographic.
Summary: In the heart of scenic beauty, Jackson Casino embarked on a transformational journey. Fresh from extensive hotel renovations and a menu overhaul, they aimed not only to dazzle their loyal patrons but also to beckon a younger, more vibrant crowd. The challenge lay in bridging the distance from their desired demographic, and our solution was nothing short of ingenious.
We launched a VIP rewards campaign, where weekly winners took center stage, spotlighting Jackson as the ultimate destination for champions. We harnessed the allure of captivating imagery, showcasing the hotel's grandeur and mouthwatering new dishes. These visuals didn't just adorn billboards; they breathed life into social media, giving Jackson a modern, magnetic allure tailored to their ideal audience.
The outcome? A resounding 15% surge in VIP membership sign-ups, a testament to our ability to reinvent and reinvigorate.
What is High Horse Strategies:
When I found myself laid off from my job during the tumultuous times of COVID-19, I didn't just sit idly by I decided to seize the moment and embark on an entrepreneurial journey of my own. And so, High Horse Strategies was born.
With a history of freelance social media experience dating back to the MySpace era, I knew it was time to level up and create an official company. We specialize in helping brands carve their niche in the ever-evolving world of social media. Our secret sauce? Crafting top-tier content by blending the latest social trends with the unique vision of each business owner, all to achieve their specific goals. We don’t just pull stock photos off the web we come into your business to create relevant and unique content specific to your clientele.
We're not just content creators; we're data-driven strategists. We launch our expertly crafted strategies while simultaneously dissecting every piece of content to uncover what resonates best with the coveted demographic. Then, we deliver quarterly reports that lay it all bare for the business owner to see. It's all wrapped up in a sleek client-facing approval system, putting the power back in the owner's hands.
Our track record speaks volumes—success stories that soar above and beyond. High Horse Strategies, is more than just professionals; we're passionate about ensuring our clients shine with a crystal-clear brand message, delivered consistently through quality posts that only a team of true experts can create. In the ever-evolving world of social media, we're the cavalry that rides in to ensure your brand's message is heard loud and clear.
